Salesfusion – Marketing Automation

Salesfusion facilitates the process of ensuring accountability for marketing expenditure by tying leads generated by marketing campaigns directly into your CRM opportunity management system, making your ROI calculations simple and clear.

Salesfusion is built as a CRM system itself, allowing it to establish stronger and deeper connections with your marketing and sales data stored within your core CRM application. By synching marketing campaign data with lead and contact records in CRM, Salesfusion clarifies the relationship between marketing campaigns and sales opportunities in CRM.

Salesfusion provides a clear insight into opportunity forecast data through its bi-directional sync of information between sales lead, opportunity and campaign data. This link enables you to easily track the flow of leads as they move from first contact to the continuing stages of lead management and opportunity forecast in CRM.

Send enticing and creative email content with Salesfusion. Whether you choose from a library of over 750 fully-editable email templates or create and import your own, the process of creating emails is simple. And each email is tested against all browsers, clients and mobile devices to help ensure the delivery and presentation of your campaigns.

• Free library of 750+ templates
• Intuitive WYSIWYG editor
• Import templates from outside design sources (Dreamweaver)
• Import templates from third party design sites
• Copy HTML from existing email templates
• Copy HTML from your website/landing pages
• View and validate email design in over 45 clients & devices
• Professional design services are available to assist in building emails/landing pages

Increase the conversion rates of your outbound email marketing campaigns with multi-step drip marketing campaigns. Featuring a visually-appealing designer that guides users through the key steps in creating an effective series of date-sensitive email messages. Target communications over a period of time, to contacts you have specifically identified as likely to respond to these messages.

• Pre-build multi-step email communications
• Set it and forget it workflow
• Date sensitive
• Send to lists, segments, groups and prior campaign responders/non-responders
• Copy entire drip flows to new campaigns
• Used for events, newsletters, regular date-sensitive communications
• Reporting shows impact of all emails in sequence
• Mix trigger/nurture-based auto-responders into flow

Develop highly personalised, highly targeted, multi-step email communications to deliver the right messages to the right people over the right time frame. Nurture email campaigns from Salesfusion allow you to build robust, multi-step communications designed to promote long-term interaction with your leads. Whether nurture campaigns start from a bulk email send or from a form completion, you will have the flexibility and control to build campaigns that get better results.

• Pre-build multi-step email communications
• Set it and forget it workflow
• Trigger nurture flows from landing pages, lead score, email opens, web activity and more!
• Multi-branching
• Visual tree-based designer
• Set email actions, CRM/Sales actions, dynamic content
• Automatically remove from campaigns when leads qualify
• Unlimited nurture flows
• No coding required to build
• Copy and re-use workflows

Bridge the gap between online and offline marketing campaigns with Salesfusion’s multi-channel marketing (MCM) campaign management solution. As a traditional campaign management software solution, MCM brings all of your online and offline channels into a single interface. Whether you are running direct mail, PPC campaigns, or events, the MCM solution facilitates the tracking of overall campaign performance while connecting campaign responders to sales opportunities in your CRM system. Advanced ROI tracking helps the marketing team determine which campaigns are producing revenue and the best results.

• Parent campaign with child activities
• Manage offline campaigns (print, mass media)
• Manage online campaigns (PPC, ads, social, email)
• Manage campaign spend
• Link campaign respondents to opportunity stage in CRM
• Advanced funnel reporting tracks ROI of all spend
• Generate PURLs for direct mail
• Generate QR codes
• Planning and campaign management functions

Salesfusion’s multichannel marketing software enables you to create, track and manage your Google AdWords campaigns inside of the campaign management solution. The embedded integration between Salesfusion and Google facilitates ROI tracking of leads that originate from PPC ads. Using Google-optimized landing pages, in conjunction with our API integration to AdWords, you can capture and track your pay-per-click leads and match those leads against opportunities in your CRM system.

• API integration with Google AdWords
• Add Google campaigns by keyword and ad-group to your MCM
• Track ROI on individual keyword groups and ad groups
• Match pay-per-click leads to sales opportunities in CRM
  Optimize landing pages for Google
• All key metrics from AdWords automatically pushed to campaign dashboard
• Score pay-per-click leads
• Auto-assign and route pay-per-click leads to sales