Working with Agents and Direct Applications
In an increasingly competitive market place, language schools are turning to CRM systems to improve their acquisition, development and retention of both agents and direct applications. Many are looking to improve and streamline procedures and systems – perhaps in the wake of absorption by a larger firm.
As you begin your CRM project it’s worth taking the time to outline the main goals you are trying to achieve with CRM and who exactly are the customers you are trying to manage. Are they agents? Direct applicants? The parents of your students?
Let’s start with a look at the core concepts of CRM. For a good, and brief, introduction to Customer Relationship Management you can download The CRM eBook – the first in a series of free eBooks explaining key terms and concepts in the world of CRM – or watch a short, introductory video answering the question “What’s in it for me?“.
Armed with a strong understanding of the basics we can look at some specific benefits offered by language schools CRM.