HubSpot

All-in-One Inbound Marketing Software

HubSpot’s inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation and more. Use HubSpot’s Inbound Marketing software to consistently generate more visits, leads, and customers.

Why we recommend HubSpot

HubSpot provides a complete raft of marketing automation features enabling companies to conduct effective marketing campaigns in one system alone. Its numerous integration options with CRM and other core applications make it a valuable part of the CRM world. HubSpot’s focus on Inbound Marketing rather than just marketing automation also make it stand out among the ranks of marketing software systems that are available today, as it helps businesses attract new prospects as well as helping convert them to customers.

Price

From £140.00 per month.

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Key Features

HubSpot BloggingBlogging

Create remarkable content and help your business get found with easy to use blogging software seamlessly integrated with SEO and social media.

Develop and integrate CRMSEO & Site Builder

Improve your website’s rankings in the search engines or build a new, optimised website within HubSpot using intuitive page design and search engine optimisation tools.

Lead ManagementLead Management

Segment leads based on their activity across your site and other channels. HubSpot brings data from every touchpoint with your leads into one clean view.

Social MediaSocial Media

HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your responses, and delivers real social ROI.

CRM your WayLanding Pages

Create pages that improve conversions and generate leads. HubSpot landing pages let you show different segments content based on their interests.

Calls to actionCalls-to-Action

Change offers instantly based on who’s viewing them. Build custom, dynamic calls-to-action and drive conversions by testing what works and what doesn’t.

Marketing AutomationMarketing Automation

Use marketing automation to trigger timed follow up emails to your contacts. Build a pipeline of new, engaged contacts to nurture with quality, relevant content.

HubSpot EmailsEmail

Personalise your emails with any field from your marketing database. With HubSpot’s email tool you never have to import or export a CSV file again.

Understand your businessAnalytics

See which traffic sources are generating the most leads, how you compare with your competitors and more with centralised results and an easy-to-use interface.

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Don’t interrupt buyers, attract them.

Turn your website into a magnet. Create content, optimize it for search engines and share it on social media. Then engage your prospects with landing pages, calls to action, personalized email and a personalized website. That’s how you market to humans. That’s inbound marketing.

At a Glance

Landing Pages

HubSpot Landing PagesAll landing pages are used to convert visitors into leads, but how about making that experience more personal? HubSpot landing pages allow you to show different segments content based on their interest or lifecycle stage. The result? Higher conversions and delighted visitors.

  • Make Content More Personal
    Customize your content based on information you have gathered about your audience. Find out more information using forms that never ask the same question twice.
  • Create Landing Pages in Seconds
    Build landing pages in a few easy steps without any code. With drag-and-drop templates, HubSpot landing pages make it easy to change your structure and design.
  • Test Early, Test Often
    No need to second guess what works on your landing pages. A/B test every element of the page to figure out how to drive higher conversion rates.

Calls to action

HubSpot Calls-to-ActionEasily build custom, dynamic calls-to-action inside HubSpot. Drive more conversions by testing what works and ditching what doesn’t. No software or design experience needed to create great calls-to-action. Use Smart CTAs to show different buttons to different viewers based on what they care about most.

  • Convert
    CTAs are the gateways to your landing pages. Just as you do your offers, forms, and landing pages, you should personalize your CTAs so they speak to what each visitor cares about most.
  • Close
    Use HubSpot’s Smart CTAs to appeal to specific persona types. Nurture leads with smart content, and give prospects the chance to speak to sales people at precisely the right time.
  • Delight
    By now, you already have quite a bit of information about your customers. Use that information to create Smart CTAs that direct your customers to offers that speak to their unique needs.

Microsoft Products

HubSpot Marketing AutomationMarketing automation is a powerful tool, but it’s only one part of your marketing machine. With HubSpot’s interconnected tools, you can build a pipeline of new, engaged contacts, nurture them with quality content at exactly the right time and place, empowering your sales team to act when its most relevant.

Goals not Branches
Too many marketing automation campaigns look like a tangled mess of branches. Instead of only focusing on arbitrary email opens and clicks, HubSpot graduates your leads from a campaign the moment they achieve a new status.

More than Email
HubSpot Workflows can accomplish so much more than just sending emails to prospects. You can use HubSpot to send internal notifications, score leads, and even personalize the content on your website to each viewer.

Grow your List
You can upload a list into any marketing automation tool, but what happens when that list runs low or the addresses erode? HubSpot is a full-funnel marketing platform. We give you tools to grow your list in addition to sending to it.

email Marketing

HubSpot Email MarketingMost email software only allows you to upload a list and send to it. Because it’s integrated with lead generation tools, HubSpot helps you attract new subscribers and grow your list over time. Even better? Using personalization features and marketing automation, you can ensure that your emails match the unique interests of each recipient.

  • Grow your List
    There’s more to emailing than broadcasting out to a static email list. HubSpot gives you the tools to actually attract new subscribers.
  • Integrated Analytics
    No more exporting and merging data. With HubSpot, email metrics are fully integrated into the rest of your marketing analytics.
  • Personalisation
    Segment your lists based on up to 1000 different criteria and personalize everything about your emails from sender to message.

Analytics

HubSpot Analytics ReportsImproving and optimizing your marketing starts with understanding your marketing data. With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content and website traffic – all in one platform.

  • Focuses on People
    People matter in marketing, not anonymous page views. HubSpot gives you context on your contacts with data-rich, individual profiles, and complete database reporting.
  • Integrated Analytics
    Our platform wouldn’t be complete without integrated analytics for your funnel. With HubSpot, you can see all of your marketing channels and their individual performance.
  • Revenue Reporting
    Find out which marketing activities lead to revenue for your company. Use HubSpot to segment your data based on any property and relate it back to revenue.

Combining HubSpot and CRM

As a leading marketing automation system, HubSpot works well with a number of CRM systems, through native and third party integrations including:

  • Maximizer CRM
  • Microsoft Dynamics CRM
  • Infor

 

 

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