dotMailer Email Marketing

You can load mailing lists and data straight into dotmailer from either a CSV or Excel file, in a couple of mouse clicks. And the system will email or text you to tell you when your data is ready.

dotmailer lets you map the fields in your import files to the data fields you’ve created in dotmailer, in a really quick and simple way. Once you’ve done this you can start to personalise your email content and create targeted data segments with our query builder.

Personalised email content and targeted segments like these will drive up your open and click through rates and give your email ROI.

dotmailer automatically finds and removes duplicate email addresses plus any which have previously unsubscribed or hard bounced.

These addresses won’t be added to your dotmailer account so you can’t email them or send the same campaign to the same email address twice.

dotmailer’s Data Watchdog maintains both your and our sender reputations and maximises your email delivery rates. No piece of data makes it into dotmailer without being checked by the Watchdog first!

No email address makes it into dotmailer without being checked by the Data Watchdog first. This predictive system is entirely unique to dotmailer. Using a complex set of algorithms, checks and intelligent analysis tools, our virtual police force scans every row of data before it can be uploaded by any user into dotmailer.

Since April 2009 the Watchdog has made over 73 quadrillion data checks! Where possible, the Watchdog scans and alerts the user of attempts to send to email addresses that lack adequate permissions. So you don’t have to spend time rewriting and re-running queries with dotmailer, they will always be up-to-date.

With dotMailer you can easily build sophisticated segments – in a matter of seconds.

Whatever transactional, demographic or behavioural data you hold in your customer database, you can use dotmailer to segment your data into highly targeted, responsive groups. No need to re-write or re-run your segments – dotmailer updates them in real time.

Once you’ve created a data segment, dotmailer will automatically update it every time a new contact matching that profile is added to your database. Plus, every time a contact record has new data automatically appended to it by the dotmailer Survey tool, your segments will update.

So you don’t have to spend time rewriting and re-running queries with dotmailer, they will always be up-to-date.

dotmailers reporting has a wealth of features to help you better understand the behavour of your customers. Complete with presentation-ready printouts, graphical reports, fully exportable data and automated email up-dates, it makes dotmailer’s reporting really hot stuff.

Features include:

• Delivery and open rates
• Links clicked (by link name and destination URL)
• Emails forwarded and replies
• Bounces and unsubscribes
• Emails posted to social network sites
• Campaign comparison reports
• Individual contact details and actions
• Schedule reports to be sent to up to 5 people on either a daily or weekly basis
• Auto-generates lists of hot leads for follow-up

Once you’ve built your automated programs, you’ll want to know how they are performing.  dotmailer makes it easy for you to see, in real time, the journeys that your customers are taking through your programs.  You’ll be able to see how many customers are currently, or have ever passed through,  each stage.  And you can drill down to identify any individual at each stage of the journey

The contact activity report for any customer that’s been in your programme contains details of every email they’ve ever been sent. However, you can now also see what programme they’re in, or have ever been in, and what the outcome was.

So with dotmailer reporting by contact is in depth, in detail and in your hands.