What Would You Like to Know?

Learn about the core of Customer Relationship Management with The CRM eBook or dive into specific areas that meet your needs with our range of free CRM eBooks covering core concepts, industries and job roles.

If you can’t see what you’re looking for, get in touch! We’ll gladly do our best to point you towards content that will be helpful to you.

By Role

Business Owner

b1

General Manager

b5

Sales Director

b2

IT Director

b3

Marketing Director

b4

Key Concepts

CRM Basics

w1

Social CRM

w5

Operational CRM

w2

Reliability

w6

Strategy

w3

Finding Leads

w7

Analytical CRM

w4

Sales

w8

What gives us the authority to write these CRM eBooks?

Good question. You need to know you can trust the information you’re reading here, if you’re going to make decisions based on our recommendations.

The simple answer is “we’ve been in successful CRM for a very long time”. The team at Collier Pickard has a wealth of experience in CRM dating back to the early 1990s. Making CRM a success during the good times and the bad has evolved from a “black art” into a structured science for us. As a result, we have a deep understanding of what works and what doesn’t in CRM.

I’ve read all the eBooks. What next?

Once you’ve read and digested all the information in our CRM eBooks, it’s probably time to talk to someone about your project. Arrange a consultation with our team today. We’ll talk about what you need from CRM and map out a path you can follow to achieve these goals.